The End of Pure Services
From Shrink-Wrap It: The GovCon Productization Playbook
The email landed at 4:47 PM on a Friday. James Hartwell, CEO of a $75M GovCon firm, was about to learn that a competitor half his size had just taken his biggest Navy contract. Not on price. Not on past performance. They had packaged the same methodology as a platform.
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The Market Has Already Moved
$102.3B
Federal IT market shifting to platforms
0.8-1.2x
How services firms are valued
3-5x
How platform companies are valued
The competitive window is narrowing. DoD's Software Acquisition Pathway now favors continuous delivery models. FedRAMP 20x is opening new market access. Companies building compliant products today will set the terms for the next decade.
What's Inside These Chapters
- The story of a $75M CEO who lost everything to a competitor half his size
- Why DoD's Software Acquisition Pathway changes the rules for every services firm
- The M&A valuation gap that determines whether your firm is worth 1x or 5x revenue
- How FedRAMP 20x creates a once-in-a-decade product window
- The three questions every GovCon CEO should ask before their next recompete
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Chapter 1 is just the beginning. Get the complete framework for transforming your services firm into a product company.